About
My Story
As a passionate communications professional, I've launched Unlock Communications to collaborate with like-minded clients who recognize the power of effective communication.
I thrive in complexity. With extensive experience in complex industries and organizations, I relish communications challenges that demand deep analysis, resulting in meaningful, measurable, and impactful outcomes.
The greater the challenge, the more I enjoy collaborating with experts to sift through information, distill key insights, and craft compelling narratives.
When you partner with me, you'll experience an unwavering work ethic, optimism and resourcefulness. These qualities drive me to deliver excellence in every endeavor.
Let's unlock great communications together!
Values
My professional work and relationships are guided by a set of values that enable us to make a positive impact when we work together.
Integrity: Always do the right thing with people at the heart of every decision.
Inclusive collaboration: Embrace the power of diverse perspectives and create a space where everyone feels heard and respected.
Compassion: Lead with the intent to understand and approach every interaction with openness and empathy.
My Background
Explaining my profession has always been a unique challenge. The field of communications is incredibly diverse, and I've intentionally explored a multitude of its facets over my 18+ years of experience.
My strength lies in skillfully navigating the complex intersections of building brand, fostering culture and managing reputation, particularly for high-profile organizations and executives. I'm experienced in cultivating strong, trusted relationships with diverse partners, aligning communications priorities through respectful candor and a collaborative mindset.
Experience
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Strategic communications planning
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Executive communication
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Awareness and educational campaigns
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Integrated internal and external communication
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Website and intranet development
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Crisis and issues communications
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Social media
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Media relations (earned and paid)
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Sponsorships and community impact programming
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Event planning and execution
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Change and transformation communications
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Automated marketing campaigns
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Content development such as annual reports, articles for newsletters and magazines, blogs, presentations, speeches, briefing notes, social posts, ad copy, and video scripts.
Education and Training
Master of Communications Management
DeGroote School of Business, McMaster University
Bachelor of Public Relations
Mount Saint Vincent University
Reputation Management Certification
Reputation Institute
Public Participation Certification
International Association for Public Participation
Self-directed e-learning earning offered through Coursera
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Queering Identities: LGBTQ+ Sexuality and Gender Identity, University of Colorado (currently enrolled)
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Indigenous Canada, University of Alberta
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The Science of Wellbeing, Yale University
